In the spot, three characters—the "3 Amigos" as Ariel calls them—embark on a surreal odyssey through the night until they stumble upon a magical speakeasy. Ariel's goal was to tap into this theme of discovery and exploration in order to put the characters and audience on a level playing field. Both are discovering 1792 Bourbon in tandem, together. And boy if it isn't one serendipitous discovery.