Long gone are the days of shopping lists scribbled on the backs of crumpled napkins. In this in-app educational spot for Amazon, Hornet Director Yves Geleyn brings to visual life the voice-command shopping list. With geometric backgrounds, nuanced color palettes, and a real clarity of composition between the characters and their worlds, the design is lucid and legible. And the nuanced storytelling touches and subtle character developments transform Alexa from cold & robotic to warm & welcoming.
