In this hard-charging brand film for BMW China, Hornet Director Ariel Costa explores the "History of Horsepower." With masterful collage and over 80 unique mixed media shots, the minute-long spot packs a bilateral punch between the literal and delightfully exaggerated. In Ariel's words, "I wanted to make sure that we could represent BMW’S past, present, and future living in the same timeline—all infused with beautiful Chinese culture. I planned the whole piece as if it were a book full of contrasts, combining vintage and modern elements. We ended up creating over 80 shots with diverse styles but the same storyline."
