Ernie Ball is celebrating our 60th anniversary. To highlight the fun and vibrant culture of the brand, the guitar company got Ariel Costa onboard to create this 4 minute animation.
The Slinky story highlights the formation and evolution of the iconic Slinky brand of rock-n-roll guitar strings and the incredible impact these strings had on the development of the rock-n-roll guitar. The Ernie Ball company has been the world's #1 electric guitar string brand for over 60 years pioneering custom gauge electric guitar strings that have become the industry standard.
Animation and Design Ariel Costa
Client Ernie Ball
Additional illustration Lisett Ledon
Music Blues Saraceno