LOOK & FEEL
Huggies and Droga5 knew full well what Yves is all about as a director. They'd seen his work with Nixie & Nimbo and were drawn to his dexterous interplay between design and storytelling. The "New Leaf" world thus incorporated his typical tactile and sweet qualities, yet also was infused with even more robust visual qualities. "There are lots of brush strokes, lots of lighting and shading," he says. And it's true: there's a real painterly quality to the work—with its organic textures, cast shadows, and light effects—which fits seamlessly with the eco-friendly aspects of the product.
