LOOK & FEEL
Moth are no strangers to working with Headspace. In past work with the meditation app, they've proven their adeptness at capturing the brand's blend of fun character work and soothing message. With this project, the creative challenge was adapting their approach to better mesh with the show's gestural animation style. Moth used a harmonious combination of frame by frame cel animation and 2D motion graphics animation for the films. All of the characters were drawn frame by frame to ensure fluid and lively performance. And background elements brought a hand-drawn warmth to the scenes. The result is a look & feel that's unmistakably Moth, unquestionably Headspace, and undeniably smooth and relaxing.
