In this film for the New York Lottery, Hornet Director Yves Geleyn creates a magical, elegant love letter to New York State. The Lottery and McCann approached Hornet with the goal of bringing to life a series of newly reimagined Scratch-Off Games tickets created by a local NY artist, and weaving this illustrative style into an expansive story about hometown pride. Yves and his team duly delivered. The story is nostalgic and pure, almost like a locomotive-themed lullaby that follows a young woman on an epic journey across the state. The design, meanwhile, is stylish and sophisticated, fitting perfectly with the fine-line black and white illustrations, yet possessing an added dimension and depth that gives the film its whimsical breadth. Win or lose the lottery, we think viewers will feel like a million bucks just from watching this film.
