TrueCar, one of America's biggest digital automotive marketplaces, came to Hornet and Moth to create a series of films that would highlight the functionality of the TrueCar product with warmth and humanity. Moth responded with a series of films focusing on four leading characters, each of which paints a compact but illuminating story that shows how the tailored experience of TrueCar fits each of them seamlessly.
According to Moth, "Technique-wise, we embraced our favourite mash-up of 2D and 3D, keeping our characters cel-animated, the backgrounds 2D whilst the visualisation of the TrueCar platform world is a fully immersive 3D experience."
Story-wise, Moth relished the opportunity to add depth and background to each character. "We had a lot of fun thinking of backstories for our characters, and together with the casting decisions for the live-action, coming up with true, relatable characters: from the house they live in, to the bag they are wearing and the sort of break they would take."
The live action scenes were filmed in Buenes Aires, Argentina and directed by Daniel Fries. According to Moth, "Our biggest challenge was blending live-action into this world, which we achieved by shooting the characters on a white back drop which was then replaced by a simplified version of our 2D backgrounds. Using graphic, animated shadows and props helped them sit in this animated scene and feel part of the aesthetic."
