At its surface, this sizzle is a straightforward product launch video—a sleek and stylish unveiling of Verizon’s all-new, ultra-powerful 5G home internet gateway. But beyond that, it’s also an intro to, and celebration of, Verizon’s brand-new brand guidelines and color palette: the Ultra Gradient. Adhering to this new palette—a subtle yet tasteful departure from Verizon’s reds, blacks, and whites into a dynamic spectrum from yellow to red—the intention is to showcase a new product by using Ultra Gradient as the tool and catalyst. 

The sizzle is brought to life with a combination of stylish design and animation, with guiding 2D graphics over top. According to CD Eric Lane, “The goal was to treat the animation, both the motion design and 3D, as something very curated, very minimal & legible, with a ‘less-is-more’ approach.” 

Type Design and Layout were critical to ensuring maximum legibility for the presentation. The intention was to create an editorial feeling throughout, utilizing motion and type animation to transition from chapter to chapter in between supers and taglines. Below are initial layouts and type treatments.