HOW THIS PROJECT GOT COOKING
The idea for Chefbot was centered around reducing food waste as part of Kroger's Zero Hunger | Zero Waste initiative. By using AI-powered tech and user-generated content, the goal of Chefbot was to turn potentially unused items in the fridge into ready-to-make Kroger recipes. Launched as a Twitter tool as well as with a Kroger Chefbot microsite with more info, Chefbot became the first non-human character in Hornet Director César Pelizer's Kroger world and arguably the greatest thing to happen to the kitchen since sliced bread.
