Nobody puts Scarecrow in a corner!
In the world of advertising, you win some and you lose some. Usually when you lose a pitch, the characters go on to unmarked graves in a cemetery of archives. But not this time!
With inspiration from classic tap dance routines of the 30's and 40's, our A-team of Hornet artists helped get this bag of hay's dancing shoes on. Our scarecrow may not have won the pitch, but he sure won our hearts.
We brought together a character design by Hornet Director Renaud Lavency, a vision of classic 30's and 40's tap routines by Hornet Director Yves Geleyn and the dancing skills of Hornet animator Matt Corsillo to give Scarecrow a second chance.
