Photoreal CG meets modern architecture in this broadcast spot from Hornet CD Eric Lane for the Verizon web store. Showcasing a series of accessories & products found on the product section of the site, Eric designed and developed an entire house to help facilitate transitioning into and out of different rooms with the help of each product. Detailed rooms include a gaming basement/den, a kitchen, living room, and an outdoor patio. Below you can see BTS design work, motions tests, sound wave RND, and other renders not used in the spot.
According to Eric, "Transitioning from space to space was a crucial element in the script, and that allowed us to use some of the devices as portals to get from one room to another." It might sound easy, but it's actually very nuanced. Finding that beautiful balance between photorealism and an architectural space that feels relatable for an audience requires an attention to micro details that Eric possesses in spades.
One of the key challenges was ensuring the home itself felt real and relatable. It needed to feel accessible and lived in, without ostracizing the audience. Viewers should want to see and imagine themselves in the space. "Making the house feel modern and attainable was a challenge," says Eric. "But one we ultimately achieved through proper lighting, props, multiple modeling phases, and overall vibe."
