In partnership with Bubba Wallace, DoorDash, and Nascar, Hornet Director Vucko created an anthem film of real purpose. In Vucko's words, "Bubba Wallace is a voice of diversity, equity and inclusion. We wanted to honor his voice by creating visuals that were both bold and unapologetic. The spot was designed to play in stark contrast to the rest of the aired commercials during Nascar. We had to create visuals to match the singular voice Bubba brings to the table: smart, yet minimal enough to capture the viewer. A reminder to pay attention. That we all can do better."
Production Co Hornet
Managing Director Hana Shimizu
Head of Production Karen Lawler
Head of Creative Development Kristin Labriola
Executive Producer Anne Skopas
Production Supervisor Dez Stavracos
Senior Producer Marty Geren
Editor Sam Stulin
Production Coordinator Nora Zubizarreta
Design Alec Tear, Tina Touli, Daniel Luna
Animation Jordan Coelho, Kendall Rumph, Daniel Luna
Executive Producer John Szebegyinszki
DoorDash Creative Studio
Director of Creative Studio Jennifer Richardi
Executive Creative Director Mariota Essery
Creative Director, Design Mike Allen
Senior Creative Lead, Copywriter Brian Button
Senior Creative Lead, Copywriter Driscoll Reid
Producer Jeremy Lewis
Vucko is a Toronto-based creative practice specializing in design systems and motion. Led by Andrew Vucko, the studio’s work and worldview are guided by three core principles: clarity, function, and movement. This trifecta of ideals is evident in everything they do.
What they do is simple: they communicate. Design with motion is design with intention. Every aspect of the design serves a purpose. There’s a reason for every shape, every color, every pixel. That’s the real value of motion design—the ability to problem-solve, to break down abstract concepts and deliver clear simple messages through movement.
This quest for clarity both in process and in product is what ensures Vucko’s work is always unmistakable, yet never repetitive. Whether it’s a fast-paced animation language for Ziply, or a geometric exploration in their personal short Design in Motion, or developing an entire kaleidoscopic motion system for Spotify Wrapped 2020, the range that Vucko possesses is staggering. Their love of creation, meanwhile, is equal to their fondness for collaboration, having worked with dozens of brands including: Google, Netflix, Strava, Spotify, Viacom, and more.
Vucko thinks there’s still a ton of potential for growth in the way brands use motion design. “How a brand moves is incredibly important. We believe brands have yet to fully harness the power of motion design in their overall communication strategies. Communication is the foundation of what we do." What Vucko brings to the table is a real talent for listening, learning, and honing in on what makes a brand tick, then extending this personality into the realm of visual storytelling. On a technical level, they develop animation languages, motion systems, hierarchies, and guidelines. On a holistic level, they communicate. With clarity. With function. With movement.