Andrea Love brings her charming wool animations to a world that knows wool well: rugs. This spot for Beni Rugs is designed to showcase the 11 new hues on offer as well as highlight the overall evolution of the Beni palette. Andrea responded by using actual Beni yarn to bring these customizable handwoven rugs to (stop motion) animated life.
Director Andrea Love
Andrea Love is an animator and director who specializes in stop motion animation with needle felted wool. Her work is—in every sense of the phrase—truly one of a kind. Beyond her uncommon craft, Andrea suffuses her style with a laundry list of attributes all her own: a self-taught and unadulterated aesthetic, a lifelong love of film, an obsessively delicate devotion to detail, and a zen-master empathy & patience when it comes to the development of her characters.
The result is a body of work that is both mind-bending and majorly satisfying.
Andrea’s portfolio is filled with a mix of narrative shorts, commercial projects, and documentary films. Her work has been screened at film festivals around the country including the Tribeca Film Festival and LA Shorts Fest. Her 2020 film Tulip—a fresh and wooly reimagining of the classic fairytale Thumbelina—was officially selected at Annecy International Animation Festival and won an Audience Award at the New York International Children’s Festival. Elder was her first large-scale commercial job—a sweet and sensitive take on live-in care. And her personal series Cooking with Wool delights in its convivial charm.
For Andrea, wool as a medium lends itself to stories that take place in natural worlds: landscapes, water, organic scenes. It works well with character-driven stories since puppets are so engaging. It’s also refreshingly understated. There isn’t any over-the-top exaggeration. Instead, with wool stop motion, everything is a bit more subdued, shrewd, and subtly sublime. It’s the perfect material for expressing nuance and naturalism. It’s also the perfect medium for the types of work Andrea cares about most: narrative storytelling and tackling challenging and complex issues.