Boiler Room is an online music broadcasting platform that seeks to connect "club culture to the wider world, on screen and irl though parties, film and video." For the launch of their new show, "Crowdsourced", where dj's construct beats on the fly from real time samples sent in by fans, Boiler Room enlisted Andy Baker to create a 30-second spot that would find that intersection between effortlessly hip and effortlessly easy to understand. The spot, as it charts the evolution of a beat into a song, achieves just that—with some super smooth illustrations and sound design thrown in for good measure.
Ever since he can remember, London native Andy Baker has been obsessed with animation. From over-the-top films like Disney’s Fantasia to Sunday morning regulars like Tom & Jerry, he was immediately hooked. After studying Fine Art in his formative years, Andy went on to pursue a degree in illustration and animation from Kingston University, tailoring his approach and finding his niche somewhere in between the two.
Shortly after graduating, Andy formed multi-disciplinary studio This Is It Collective along with some friends and started taking on commercial work. Their first collaborative project Viceworld, an energetic title sequence for VICE UK, landed This Is It Collective on the map as up-and-coming animators and gave Andy the support he needed to develop his craft.
Since then, Andy has collaborated with multiple artists and illustrators to produce work for clients such as Vans, Warner Brothers, Marmite, Ricard, Adidas, Asics, Seamless, and MTN DEW. His character-driven work and 2D cel techniques—combined with his use of bold color, liquid transitions, and old school animation style—make Andy’s range of work completely contemporary while remaining undeniably classic.