Andy Baker collaborated with illustrator Polly Nor on the music video for Chelou’s single Halfway to Nowhere. The video sees a woman trying to escape how she is perceived by others only to discover the ability to look within herself. Andy conceived the narrative in response to Polly’s illustrative work, which often examines "women and their demons" and themes of female identity and self-esteem in the modern world.
Director Andy Baker
Illustrator Polly Nor
Animators Andy Baker, Charlie Lane-Bush, Daniel Britt
Ever since he can remember, London native Andy Baker has been obsessed with animation. From over-the-top films like Disney’s Fantasia to Sunday morning regulars like Tom & Jerry, he was immediately hooked. After studying Fine Art in his formative years, Andy went on to pursue a degree in illustration and animation from Kingston University, tailoring his approach and finding his niche somewhere in between the two.
Shortly after graduating, Andy formed multi-disciplinary studio This Is It Collective along with some friends and started taking on commercial work. Their first collaborative project Viceworld, an energetic title sequence for VICE UK, landed This Is It Collective on the map as up-and-coming animators and gave Andy the support he needed to develop his craft.
Since then, Andy has collaborated with multiple artists and illustrators to produce work for clients such as Vans, Warner Brothers, Marmite, Ricard, Adidas, Asics, Seamless, and MTN DEW. His character-driven work and 2D cel techniques—combined with his use of bold color, liquid transitions, and old school animation style—make Andy’s range of work completely contemporary while remaining undeniably classic.