Two things you wouldn't want to get stung by: 1) Murder Hornets and 2) Rising Interest Rates. In this spot for Habito—a UK-based online mortgage broker—Hornet Director Andy Baker once again teamed up with the fine folks at Uncommon Studio to deliver on the "Hell-or-Habito" message. With dark humor & downright gruesome animations, the spot achieves its goal of being devastatingly effective.
Director Andy Baker
Executive Producer Lucia Davies
Produced by Andy Baker Studio
Storyboard Artist Barry Reynolds
Character Designer Cristian Robles, Andy Baker
Background Design Guy Field, Joy Lee, Cristian Robles, Andy Baker
Design Intern Simran Singh
Background Painting Ivan Aguirre, Joy Lee, Andy Baker
Lead Animator Hannah Lau-Walker
Animators Andrew Clarke, Harriet Gillian, Freya Hotson, Marylou Mao, Harry Teitelman, Maki Yoshikura
Colour & Clean-up Animators Sara Burgio, Diana Garcia, Jamie Hobbs, Ned Mackness, Kat Michaelides
Compositors Amanda LaMarco, Tavet Gillson, Andy Baker
Sound Design Wave
Ever since he can remember, London native Andy Baker has been obsessed with animation. From over-the-top films like Disney’s Fantasia to Sunday morning regulars like Tom & Jerry, he was immediately hooked. After studying Fine Art in his formative years, Andy went on to pursue a degree in illustration and animation from Kingston University, tailoring his approach and finding his niche somewhere in between the two.
Shortly after graduating, Andy formed multi-disciplinary studio This Is It Collective along with some friends and started taking on commercial work. Their first collaborative project Viceworld, an energetic title sequence for VICE UK, landed This Is It Collective on the map as up-and-coming animators and gave Andy the support he needed to develop his craft.
Since then, Andy has collaborated with multiple artists and illustrators to produce work for clients such as Vans, Warner Brothers, Marmite, Ricard, Adidas, Asics, Seamless, and MTN DEW. His character-driven work and 2D cel techniques—combined with his use of bold color, liquid transitions, and old school animation style—make Andy’s range of work completely contemporary while remaining undeniably classic.