Marmite: you either love it or hate it. That was the brief Andy Baker received from creative agency adam&eveDDB for this clever film about one of the world's most contentious condiments. Working with illustrator Jim Stoten, Andy Baker directed this sweet and salty spot for Marmite's "Summer of Love Not Hate" campaign.
Composer Menlo Park Music
Media Agency Mindshare
Production Co. Big Active
Account Management Olivia Chittenden
Art Director Frank Ginger
Chief Creative Officer Ben Priest
Copywriter Shay Reading
Executive Creative Director Ben Tollett
Planners Will Grundy
Producer Daniel Moorey
Ever since he can remember, London native Andy Baker has been obsessed with animation. From over-the-top films like Disney’s Fantasia to Sunday morning regulars like Tom & Jerry, he was immediately hooked. After studying Fine Art in his formative years, Andy went on to pursue a degree in illustration and animation from Kingston University, tailoring his approach and finding his niche somewhere in between the two.
Shortly after graduating, Andy formed multi-disciplinary studio This Is It Collective along with some friends and started taking on commercial work. Their first collaborative project Viceworld, an energetic title sequence for VICE UK, landed This Is It Collective on the map as up-and-coming animators and gave Andy the support he needed to develop his craft.
Since then, Andy has collaborated with multiple artists and illustrators to produce work for clients such as Vans, Warner Brothers, Marmite, Ricard, Adidas, Asics, Seamless, and MTN DEW. His character-driven work and 2D cel techniques—combined with his use of bold color, liquid transitions, and old school animation style—make Andy’s range of work completely contemporary while remaining undeniably classic.