For the third year in a row, Andy Baker collaborated with Studio Moross to direct the launch film of the infamous Parklife Music Festival. While 2017's film had a 1980's time-travel narrative, Parklife 2018 was inspired by cinema and film, both nostalgic and relevant, with easter eggs ranging from E.T. to Aladdin to Indiana Jones. In the film, the same "Parklife Guy" character from films past is kidnapped by a King Kong inspired character (gorilla-napped..?), and taken into an alternate universe, where a new female lead character travels over land, water, air, and ski slopes to save him.
Directors Andy Baker, Studio Moross
Client Parklife Festival
Art Direction Guy Field, Andy Baker, Kate Moross
Editors Linus Kraemer, Leio Kirtley, Kate Moross, Tim Marriott
Character Design Guy Field, Mica Warren, Andy Baker
Illustrators Guy Field, Andy Baker, Mica Warren, Kate Moross
BG artists Andy Baker, Pete Sharp, Kate Moross, Guy Field, Mica Warren
Motion Design & Compositing Tim Marriott, Linus Kraemer, Andy Baker, Leio Kirtley, Kate Moross
Grade Kate Moross
Lead Animators Andy Baker, Joe Sparkes
Animators Ned Mackness, Jamie Hobbs
Animation Assistant Ashley Back
3D animation Tom Stockley
Storyboard artists Andy Baker, Kate Moross, Mica Warren
Graphic Design Nick Greenback, Oscar Torrans
Sound design Father
Production company Studio Moross
Studio Manager Alice Best
Project Manager Oliver Chapman
Accounts Mable Cable
Intern Hannah Beckman
Music edit Linus Kraemer
Music Four Tet ‘Pinnacles’, The XX ‘ On Hold’ Jamie XX Remix
Ever since he can remember, London native Andy Baker has been obsessed with animation. From over-the-top films like Disney’s Fantasia to Sunday morning regulars like Tom & Jerry, he was immediately hooked. After studying Fine Art in his formative years, Andy went on to pursue a degree in illustration and animation from Kingston University, tailoring his approach and finding his niche somewhere in between the two.
Shortly after graduating, Andy formed multi-disciplinary studio This Is It Collective along with some friends and started taking on commercial work. Their first collaborative project Viceworld, an energetic title sequence for VICE UK, landed This Is It Collective on the map as up-and-coming animators and gave Andy the support he needed to develop his craft.
Since then, Andy has collaborated with multiple artists and illustrators to produce work for clients such as Vans, Warner Brothers, Marmite, Ricard, Adidas, Asics, Seamless, and MTN DEW. His character-driven work and 2D cel techniques—combined with his use of bold color, liquid transitions, and old school animation style—make Andy’s range of work completely contemporary while remaining undeniably classic.