In this promo campaign, Ariel Costa was brought on to direct a short film about the partnership between mobile maker OnePlus with legendary photography brand Hasselblad (famous for registering the first image of Earth from the moon, the iconic Abbey Road album cover for the Beatles, and many more). Ariel responded with a film that tells the story of Hasselblad without ever really showing the product itself. In its place is a kinetic journey through apertures, lenses, focuses, and flares—turning the viewer into the photographer. With monochrome, atmospheric, and abstract 2D motion graphics and occasional 3D elements, the film is ultra-smooth and ultra-effective.
Director Ariel Costa
Production Company @finalfrontier.tv
EPs Gustavo Karan, Juli Zajaczkowski and Chris Colman
Copywrite Sid Osna, Gustavo Karan
Producers Agustine Kröl, Yeeman Lin, Jenny Song
Art direction Federico Maksimiuk
Design Rocio Galarza, Federico Maksimiuk, Juan Martin Ayerbe and Ariel Costa
Animation Federico Maksimiuk, Juan Martin Ayerbe
and Ariel Costa
3D Rodrigo Lescano
Ariel Costa (AKA, Blink My Brain) is an Emmy award-winning animation and mixed media creative director with over 14 years experience in the Motion Graphics industry. Born in Brazil and based in LA, Ariel has developed an aesthetic that is truly one of a kind: a hybrid of analog and digital collage, mixed media, and motion graphics with a tactile touch.
He has a range in his voice that can do edgy music video stuff one moment, then New York Times and Vox explainer content the next. But his style is also more than just purely design. He weaves in narrative on top of this, with strong metaphors, both unexpected and intentional.
Over the years, Ariel has worked with big brands, small brands, world-renowned musicians, and major media companies, including Marvel Animation, Spotify, Adidas, Warner, Netflix, The New York Times, Facebook, Red Hot Chili Peppers, Led Zeppelin, and Panic at the Disco. His portfolio is brimming to the edge with prestige and overflowing with one-of-a-kind panache.
In terms of process, Ariel incorporates equal parts delicate touch and painstaking sheer will. Most of the time, he shoots everything himself. He has his own studio where he’ll take very specific photos of what he wants—a head tilted at a 45 degree angle, a hand holding a glass with just the right grip—and then use this bank of images to piece together projects like a refined puzzle.
Ariel treats each project with more than just creative wit and technical expertise. For him, it’s personal. He loves mixed media and collage from the bottom of his heart—and it shows in his work. Whether creating elegant collages for high fashion brands, or liquid graphics for high profile musicians, Ariel’s work is always clean, crafty, and full of captivating contrast.