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Bath & Body Works
Once Upon Fall

To highlight their fall-themed, Fairytale product line, Bath & Body Works turned to Hornet Director Sarah Beth Morgan to create a surreal world rife with saturation, magic, and charm. The animated spot follows an elegant fox that travels through various color worlds and "scent-scapes" to playfully transport viewers into a unique microcosm of plants, creatures, musings, and larger-than-life products. 


Director Sarah Beth Morgan
Client Bath & Body Works
Head of Creative Development Kristin Labriola
Executive Producer Alex Unick
Producer Rebekah Hamilton
Production Coordinator Judy Tam
Editor Sam Stulin
Designer Sarah Beth Morgan, Diana Traykov
Storyboards Sami Healy
2D Lead Sami Healy
2D Animation Sami Healy, Hyo Bin Kang, Camille Vincent, Matt Corsillo, Dax Wong
Compositor Alex Deaton, Ted Wiggin
Music and SFX Jen Pague

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To bring the Fairytale products and the "Once Upon a Fall" tagline to life, Sarah Beth envisioned an otherworldly environment of captivating color schemes, surreal perspective shifts, and ethereal Alice in Wonderland-inspired vibes. The hero fox character is meant to represent the customers themselves—exploring and curious, following playful hints of each product, and being led into various immersive autumn-themed worlds. 

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According to Sarah Beth, "The client was amazing. They were very open to our ideas and really wanted to create more of an immersive atmosphere rather than just product rundown." 

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In Store at the Counter
In Store - Framed
Once Upon Fall: Making of