Clim helped show Facebook users the ropes with this collection of playful how-to videos. A creative collaboration between Hornet and the Facebook Factory, the tutorials utilize live action, cel animation, and 2D character and design components to communicate a tangible sensibility to the spots. As Clim says, "We wanted to infuse the projects with fun concepts that people would really connect with, while making sure to not distract from, Facebook’s main message."
Production Co. Hornet
Executive Producer Hana Shimizu
Head of Production Greg Bedard
Producer Cathy Kwan
Live Action Producer Joel Kretschman
Director of Photography David William Turner, Matt Workman
Lead Editor Stephanie Andreou
Editor Christen Smith
Lead UI Designer & Animator Jenni Yang
UI Designer/Animator Matt Caldamone, Lily Feng
Storyboard Artist Mark Pecoraro
Character & Icon Designer Kaya Ono
Animation Director Mike Luzzi
2D Animators Angela DeVito, Mark Pecoraro, Nivedeta Sekar, Sean McBride, Zoya Baker
Lead Compositor John Harrison
Compositors John Mattiuzzi, Lee Gingold, Peter Fink, Paul Todaro, Ted Wiggin, Yussef Cole
1st AC Nate Spengler
Gaffer Michael Yetter, Chris Clarke
Key Grip Matt Walker
2nd Grip Matt Cryan, Justin Hullinger
VTR/DIT Jon Osterman
Fabricators Ben Kress, Maxwell Sorenson, Peter Erickson, Tim McDonald
Fabrication Intern Casey Follen
Manicurist Jeni Zaharian
Script Supervisor Ryan Cavataro, Sean Kiely
Casting Foreground Inc.
Hand Talent Adam Lundberg, Brandon Spruill, Cathy Kwan, Emma Lovewell, Jay Wen, Jade Eshele, Nydia Norvill
Music & Sound Design Squeak E Clean
VO Artists Elisabeth Sexton, James Smith
Rabbit in “Create Event" provided by All Star Animals
Rabbit Handlers Joanne Francisco, Jeff Goldenbaum
Production Coordinators Erika Bettencourt, Ethan Christy
Production Assistants Jamal Heravi, Jamie Pizzaro, Max Gellar
Craft Service Charlie Waters
"Simplicity was one of the main characteristics we tried to achieve, and once we nailed down the pattern we could identify the places for a little entertainment.”
Clim Studio is an animation and mixed media studio orchestrated by Clim—an award-winning creative director with 15 years of industry experience. At Clim Studio, ideas come first, but it’s the upbeat worldview and full sweep of vibrant creative solutions that sets Clim Studio apart.
Clim Studio’s work is bold, colorful, and centered around simple, yet highly impactful ideas. Visual languages vary project to project—from eye-catching motion graphics, to fluid 3D, to stylish 2D, to high-energy live action. But the stylistic heartbeat of the work is completely constant. It’s funky, yet classy. Upbeat, yet grounded. Energetic, yet controlled.
At the center of every Clim Studio project is a real love for problem solving. Helping brands navigate toward finding their own voice and visual language is what gives the studio creative life. Clim Studio brings a feel-good quality to even the driest subject matter, and an unparalleled thoughtfulness to even the simplest client deliverables. Their work strikes the perfect balance between design-driven, results-oriented, and creatively outstanding.