Clim and designer/animator Nicolo Bianchino develop this design driven campaign and tool kit for Facebook's new "Major Life Events" tool.
Have you ever wanted to share a momentous occasion with your community, but did not have quite the right photo to accompany it? This was the driving force for Facebook to realize the Major Life Event (MLE) tool and why they came to Clim and Nicolo to establish a new visual language to help members engage with their friends and family on the platform. Provided with 40 different categories (30 MLEs plus 10 based on emotions like gratitude or grief) the guys directed a team of designers to create a series of emotionally charged and relatable GIFs, beautifully crafted and insightful imagery to help communicate the moments in your life that mean something.
See all GIFS here.
Clim Studio is an animation and mixed media studio orchestrated by Clim—an award-winning creative director with 15 years of industry experience. At Clim Studio, ideas come first, but it’s the upbeat worldview and full sweep of vibrant creative solutions that sets Clim Studio apart.
Clim Studio’s work is bold, colorful, and centered around simple, yet highly impactful ideas. Visual languages vary project to project—from eye-catching motion graphics, to fluid 3D, to stylish 2D, to high-energy live action. But the stylistic heartbeat of the work is completely constant. It’s funky, yet classy. Upbeat, yet grounded. Energetic, yet controlled.
At the center of every Clim Studio project is a real love for problem solving. Helping brands navigate toward finding their own voice and visual language is what gives the studio creative life. Clim Studio brings a feel-good quality to even the driest subject matter, and an unparalleled thoughtfulness to even the simplest client deliverables. Their work strikes the perfect balance between design-driven, results-oriented, and creatively outstanding.