Consumer electronics company, Logitech, needed a visual language to populate their Home-Ergonomics Website in a fun, fresh, off-beat way. As a response, Hornet Director Clim created a small library of animated loops, static images, and props to go alongside the tips on how to do better when we work.
Production Co. Clim + Messieurs.ch
Executive Producers Clim & Claudia
Creative Direction & Concepts Clim
Prop & Set Design Clim & Edgar Ferrer
CG & Animation Lead Edgar Ferrer
Character Modeling & Rigging Sebastian Pfeifer
Character Animation Laura Sirvent
Compositing Edgar Ferrer
Color Treatment Clim
Director’s Cut Edit Clim
Music & Sound Design QB Sound
2D & 3D Character Development Clim, Min Ryu & Edgar Ferrer
Character Posing 2D illustrations Felo Lira
Creative & Art Director Clim
Character Design Clim & Edgar Ferrer
Character Posing Laura Sirvent
CG Artists Edgar Ferrer & João Lucas
Executive Creative Director Chris Perrins
Senior Business Manager / Digital Wellness Camille Mercier
Senior Content Producer Martin Ihle
Creative Strategists Michael Kirwan & Pierre Sponchiado
"Your body is at its best when you don’t feel it at all."
An extensive R+D focused on the readability of our characters. By exploring a wide spectrum of not just morphology but also styling, Clim was able to land at the sweet spot of strong graphic expression with very clear human detail.
Making part of our characters' bodies invisible felt like the perfect way to communicate ergonomics in a very subconscious level. The inspiration for the characters came directly from Logitech’s logotype itself, which made the characters feel even further ownable.
Clim Studio is an animation and mixed media studio orchestrated by Clim—an award-winning creative director with 15 years of industry experience. At Clim Studio, ideas come first, but it’s the upbeat worldview and full sweep of vibrant creative solutions that sets Clim Studio apart.
Clim Studio’s work is bold, colorful, and centered around simple, yet highly impactful ideas. Visual languages vary project to project—from eye-catching motion graphics, to fluid 3D, to stylish 2D, to high-energy live action. But the stylistic heartbeat of the work is completely constant. It’s funky, yet classy. Upbeat, yet grounded. Energetic, yet controlled.
At the center of every Clim Studio project is a real love for problem solving. Helping brands navigate toward finding their own voice and visual language is what gives the studio creative life. Clim Studio brings a feel-good quality to even the driest subject matter, and an unparalleled thoughtfulness to even the simplest client deliverables. Their work strikes the perfect balance between design-driven, results-oriented, and creatively outstanding.