Consumer electronics company, Logitech, needed a visual language to populate their Home-Ergonomics Website in a fun, fresh, off-beat way. As a response, Hornet Director Clim created a small library of animated loops, static images, and props to go alongside the tips on how to do better when we work.
"Your body is at its best when you don’t feel it at all."
An extensive R+D focused on the readability of our characters. By exploring a wide spectrum of not just morphology but also styling, Clim was able to land at the sweet spot of strong graphic expression with very clear human detail.
Making part of our characters' bodies invisible felt like the perfect way to communicate ergonomics in a very subconscious level. The inspiration for the characters came directly from Logitech’s logotype itself, which made the characters feel even further ownable.
