Director and designer Clim paired up with Ferran Capo to create a surrealist short film to promote Vuerich’s sunglasses.
Under the concept "Light is the Enemy” the duo explored visual and ambient ways to represent the build up of tension between the protagonist, the eye and the antagonist, the light. The art direction is based on a graphic Memphis design style mixed with a Dadaism influence. Playing with the abstract, impossible and bizarre to intrigue and amuse our viewers, Vuerich is a film inspired by a surrealists view of a world filled with irrational and at times humorous, juxtapositions.
Clim Studio is an animation and mixed media studio orchestrated by Clim—an award-winning creative director with 15 years of industry experience. At Clim Studio, ideas come first, but it’s the upbeat worldview and full sweep of vibrant creative solutions that sets Clim Studio apart.
Clim Studio’s work is bold, colorful, and centered around simple, yet highly impactful ideas. Visual languages vary project to project—from eye-catching motion graphics, to fluid 3D, to stylish 2D, to high-energy live action. But the stylistic heartbeat of the work is completely constant. It’s funky, yet classy. Upbeat, yet grounded. Energetic, yet controlled.
At the center of every Clim Studio project is a real love for problem solving. Helping brands navigate toward finding their own voice and visual language is what gives the studio creative life. Clim Studio brings a feel-good quality to even the driest subject matter, and an unparalleled thoughtfulness to even the simplest client deliverables. Their work strikes the perfect balance between design-driven, results-oriented, and creatively outstanding.