Hornet directors Yves Geleyn and Dan & Jason paired up to help launch this campaign for the National Society for the Prevention of Cruelty to Children (NSPCC), Britain's leading children's charity fighting to end child abuse. The cautionary spots tell two different stories of how social media can influence and affect children, and unfortunately, how it can sometimes harm them.
Since its release, the campaign has taken home multiple awards and accolades from top industry shows such as the Campaign BIG Awards, the Kinsale Sharks, the New Yrork Art Directors Club, APA, Creative Review, Campaign Magazine and The One Show to only name a few. Most notably, the "Share Aware" campaign also took the Jury Prize in the Commissioned Film category at the 2015 Annecy Awards.
The NSPCC acts on behalf of all children through inspirational, approachable, genuine and bold messages with the aim of preventing abuse, support parents and offering resources. Every childhood is worth fighting for.
For the past ten years, award-winning duo Dan & Jason have developed numerous animated campaigns, network TV and web series, and critically acclaimed commercial work. Their extensive portfolio, including multiple comedic spots in both the U.S. and U.K., has garnered them industry-wide recognition, while their humorous sensibility and diverse skill set has landed them jobs for top global brands.
Dan & Jason have set up properties at Twentieth Century Fox, Disney, and Nickelodeon as well as a feature animated film through Paramount Pictures. The well-versed storytellers have developed original content for a wide variety of platforms, including print (Nickelodeon Comics, The New Yorker), theater (Pilobolus), and digital.
It should also be mentioned that they are undeniably charming, piercingly sharp-witted, wonderfully amiable, positively hilarious, neatly dressed and slightly insane.