Health care... not a very cute topic. But that is exactly what Oscar is trying to change. Teaming up with Hornet directors Dan & Jason, the launch of Oscar was a fully animated campaign full of unsuspecting characters who find themselves in unlikely (but kind of adorable) medical situations. Exploding potholes, cuddly bears, trigger happy bees, and hungry ladybugs add a little humor to an otherwise daunting topic.
Dan & Jason's design assets are still being used across all of Oscar's brand identity, from it's site to it's social media to it's print ads as well as the campaign's digital component, which was handled by Hornet's sister company, Bossa.
