In this nostalgic spot titled Generation to Generation, Eran Hilleli takes Honda for a drive down memory lane before taking them for a spin into the future. As part of Honda's "Blue Skies" campaign—which focuses on creating environmentally conscious products—the story follows a generation of family members who not only work at Honda, but who work toward ensuring there will be blue skies for future generations to come.
Director Eran Hilleli
Agency Andrew Woods & Associates Los Angeles
Product Blue Skies for Our Children
Title Generation to Generation
Client Honda Worldwide
Creative Director Andrew Woods
Production Company XYZ Studios
Executive Producer James Bartlett
Producer Bianca Bramham
Post Production XYZ Studios
Character Design Eran Hilleli
Design Eran Hilleli, Amitay Gilad
Modelling & Rigging Gina Moore
3D Animation Tomer Eshed, Eric Lerner
2D Animation Ori Toor
Compositing Eran Hilleli
3D Tech Lior Ben Horin
Music House Nylon Studios
Composer Scott Langley
Sound House Nylon Studios
Sound Engineer Anthony Aston
It was Eran Hilleli’s senior year at Bezalel Academy in Jerusalem, Israel, when he created Between Bears—a delicate short film with a minimalist yet bold aesthetic. The video was quickly recognized throughout the animation industry for its complex story, subdued color palette, and graceful use of negative space, and proceeded to take ‘Best Animation’ at the inaugural Vimeo Awards in New York that same year.
Fascinated by simple shapes and fantastical worlds, Eran has a great appreciation for projects that leave room for interpretation—his work as Animation Director on music video Boy’s Latin for indie rockstar Panda Bear is a prime example. His film Three and a Half Seconds About Life showcases Eran's savviness for beautifully-styled animation, cinematic flair, and spot-on, humorous timing. Posts on Eran’s personal website, Tumblr, and Vimeo pages have had a knack for rapidly turning into viral sensations, including the live show visuals he created for a project commissioned by EDM Artist Skrillex.