What started as a straightforward execution of mixed media “How To” films quickly evolved into a much more strategic and holistic working relationship. Collaborating across a variety of Facebook features and products—including Facebook at Work, Community Standards, Events, Holidays, and Facebook Year in Review—the work continued to expand. As it did, the partnership grew more attuned. Hornet developed an intrinsic understanding of both Facebook’s brand DNA and their pipeline process, which allowed us to not only react faster to requests, but also react smarter and with more creative efficiency to solve their marketing needs.

What's unique about our process with Facebook is that, often, we've been brought in at the beginning stages of production to help guide the process alongside the FB Product Marketing Managers. We attend the focus group testing and are looped into the research. This gives us the visibility and transparency to shape a more informed creative. With this firsthand knowledge, Hornet can implement strategy across multiple disciplines and have a direct hand in concepting, branding, animation production, all the way to locking down audio. 

Over the years, Hornet has delivered a dynamic mix of films and campaigns with an equally variable mix of authorship styles. There have been multiple directors (from Sam Mason, to Clim, to Moth, to Yves Geleyn), multiple mixed media styles (from 2D, to CG, to live action), and a number of campaigns targeting specific global audiences (from Latin American events, to Indian elections, to global community standards). In other words, when working with a brand as big and diverse as Facebook, it pays to have an extensive quiver of solutions—which is exactly what Hornet's eclectically-curated directors bring with them.