Since the early days of The Factory—Facebook's internal product marketing group—Facebook and Hornet have partnered directly to create a robust collection of campaigns and product launches. The chemistry that’s developed over the years can be boiled down to a synergistic sum of many moving parts.
There have been dozens of campaigns, numerous target audiences across Facebook’s billion-plus users, a wide variety of techniques and mediums, and a mix of Hornet directors. Altogether, this ongoing partnership speaks to Hornet’s ability to collaborate with clients across every phase of a project’s life cycle—from design to narrative, creative to production, concept to execution.