Lernert & Sander captivate again with this clever triptych for Campari, showing viewers that no matter what the circumstance, there is always a way to drink the apéritif in style. The films propose a puzzling situation for the thirsty hero: how does one drink a Campari cocktail when the glass is turned upside down? In each episode, the cool and collected hero discovers ingenious ways to flip the cocktails into their upright drinking positions - all without spilling a drop of Campari, of course.
“In the incredible history of past Campari campaigns we felt that the emphasis was placed on making the Campari model elusive and alluring. So, for this project, we wanted to direct the intrigue back to the drink - by turning the drink upside down. We partnered up with the wonderful Creative Director Morihiro Harano of Mori Inc Japan who asked us to create this series, and he gave us complete directorial freedom. We’re very proud of this collaboration.” - Lernert & Sander
