In our approach, we really honed in on finding the balance between efficiency and the joy of creativity. Our goal was to flip the script on traditionally boring tutorials and create a series of fun, engaging videos with simple and approachable UI.
Across all of the How to's, there's a uniform energy, a parallel language of quick snappy movements and interesting tidbits. Yet, each individual tutorial also maintains a very bespoke, fun, playful, and coherent individualism.