DESIGN & APPROACH
In our approach, we really honed in on finding the balance between efficiency and the joy of creativity. Our goal was to flip the script on traditionally boring tutorials and create a series of fun, engaging videos with simple and approachable UI.
Across all of the How to's, there's a uniform energy, a parallel language of quick snappy movements and interesting tidbits. Yet, each individual tutorial also maintains a very bespoke, fun, playful, and coherent individualism.
