Combining an editorial language with concept-driven visual metaphors and a hint of a technological flavor (it is Amazon after all!), this mixed media film sends no mixed messages. The CG feels tactile, not techie. The colors are vibrant, joyful, and smart. Overall, the CG maintains purposeful imperfections to still feel real, while also offering much more flexibility when it comes to layouts, lighting, camera movements, and more. Combining this CG animation with the human touch of live-action offers a stylish look of polished-meets-raw.