The average Apple Store gets about 2,000 visitors per day. Yukai's illustrations were on full display for all to see.
Yukai Du is known for vibrant illustrations, bold colors, and unique layers of lines, dots, and dashes. For this project, Yukai brought her distinctive quiver of talents to the Apple Store stage in conjunction with their Today At Apple series—"a series of creative and educational programs designed to inspire customers to learn new skills and take their passions further." Showcased in London's Regent Street Apple Store, these illustrations not only promoted the "Coding & Apps" classes, but also appealed to the countless in-store customers who saw their warm, feel-good glow.
Director Yukai Du