Stock footage platform Artgrid approached Clim Studio with a simple yet challenging brief: 5 abstract loops. From there—with full creative freedom and the proud distinction of being one of Artgrid's first-ever animation providers—Clim Studio set to work. The result? A series of 5 delightfully sophisticated yet playful loops produced within a little more than a week where—in Clim's words—"bold meets delicate and happiness meets sobriety."
The animations succeed for a variety of reasons: firstly, by paying close attention to textures, color, and composition. Then, by creating a visual contrast through the mixture of organic elements with glossy and glassy spherical objects. Those were the tools to create fun moving pieces of art with a sober set design, soft lighting, and bold yet delicate props.
