To highlight their fall-themed, Fairytale product line, Bath & Body Works turned to Hornet Director Sarah Beth Morgan to create a surreal world rife with saturation, magic, and charm. The animated spot follows an elegant fox that travels through various color worlds and "scent-scapes" to playfully transport viewers into a unique microcosm of plants, creatures, musings, and larger-than-life products.
To bring the Fairytale products and the "Once Upon a Fall" tagline to life, Sarah Beth envisioned an otherworldly environment of captivating color schemes, surreal perspective shifts, and ethereal Alice in Wonderland-inspired vibes. The hero fox character is meant to represent the customers themselves—exploring and curious, following playful hints of each product, and being led into various immersive autumn-themed worlds.
According to Sarah Beth, "The client was amazing. They were very open to our ideas and really wanted to create more of an immersive atmosphere rather than just product rundown."
