EXPLORATION
Vuckos visuals were designed to communicate within half a second.
IBM came to Hornet hoping to create an iconic campaign for their "Let's Create" brand launch. We, in turn, turned to Hornet Director Vucko to develop a logic and system so that the campaign could be able to scale. The result? A plethora of smart, stylish, type-driven films that fully capture the "Let's Create" creative spirit.
Vuckos visuals were designed to communicate within half a second.
Developed for Vucko's set of films and uses beyond, the type guides ranged from small to extra-large and added a high-level layer of legibility throughout.
Icons were designed for more abstract concepts. Glyphs in IBM’s typeface, Plex, served as a jumping off point.
From IBM Security to IBM Enterprise, the 8 brand films that Vucko helped create are packed with intelligent design and telepathic visuals. Beyond that, however, Vucko also captured, concentrated, and communicated the IBM ethos into a motion system that's both logical and super scalable.
