Samsung approached Hornet Directors Relay Studio to pitch an animated type language for their ‘Business As Unusual’ campaign. Relay responded with something bold, lively, and serious. Ask them to animate typography any day and they’ll dive in headfirst. Here, you have a handful of our top picks, strung together in a fast-paced edit.
Director Relay Studio
Design & Animation Rasmus Bak, Andreas Bjørn Hansen, Nicolo Bianchino