After Clim's first collaboration with Samsung on a series of static screensavers, Samsung's in-house team together with their agency Cheil International commissioned Clim Studio to create galaxy-inspired Screensaver Animations. Their original static wallpapers served as inspiration to create a beautiful, contemplative, and energizing 30 second animation.
"Otherworldly" and "Nature" were the kick-start words from Samsung. From the start, the team knew the end result would be explorations of enticing landscape-based visuals.
Clim Studio paired their designs with soft camera movements and motion-graphic-influenced animation to strike a balance between being a strong visual claimer in retail stores and a fresh-soft visual for a user's idle phone.
All the in-store phone models had to have the same animation while being distinguishable for potential buyers. An extensive color study provided each series with two accent colors, in sync with their wallpaper image. They found the right amount of iterations so the phones are easily identified while perceived as a family at the same time.
Have a Samsung Galaxy A24, A24 5G, A34 5G or A54? Then, go to Settings > Display > Screensaver. You have a piece of Clim Studio in the palm of your hand.
The work is available on all A24, A24 5G, A34 5G, and A54 phones worldwide.
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