Hornet Director Andy Baker delivers an outside-the-box take on the traditional beverage spot for Tractor Beverage Co. In this cinematic 2D adventure, we are transported to an indoctrinated city and follow one courageous cup as it seizes its moment to escape to greener pastures. This action-packed thrill ride is loaded with classic film references and tropes for the cinema buffs in the audience. Join us on this thrilling adventure.
To illustrate the current beverage landscape dominated by legacy soda conglomerates, and the fresh transparency that Tractor provides, Andy Baker brought to life a story of a cup on a journey from indoctrination to choice.
After witnessing a dystopia where the world is run on only four choices of beverage, our hero cup devises a plan and rockets out of the homogenous city toward a crisp, organic oasis of Tractor beverages.
The team wanted the story to explain Tractor's ethos of creating a cleaner, healthier planet through better organic beverages in an irreverent, over the top, action-packed way.
