Three teas, three beautifully brought-to-life spots from Hornet Director Natalie Labarre. Created for tea-brand Traditional Medicinals, these spots blend a utopic array of elegant textures, warm & calming transitions, and an overall ethereal & atmospheric vibe.
Using organic lighting, cinematic camera moves, and an earthen palette, the natural elements of the Traditional Medicinals brand are on full ethereal display. In each spot, it's the plants that take center stage. The characters and backgrounds become more graphic. The tea-themed flora, more celebrated and saturated. Combined, this contrast creates an eye-catching look and a dulcifying feel.
In each film, there's a moment when the lead character goes from "stress to sip to bliss." As soon as they drink the tea, we see not only their immediate calm and soothed reaction, but also hints of the Traditional Medicinals brand seeping through—plants beginning to grow around the edges of the screen, dandelions drifting across the frame, the sun illuminating the scene. It's these foreshadowing transformations that drive the narrative forward and contribute to the overall blissful vibe of the films.
