To support the launch of their inaugural 2019 Custom Culture campaign, Vans teamed up with iconic design studio Morning Breath and Hornet director Andy Baker to create a 60-second promo video. The animation was produced in Andy’s London studio over a 2 month period. It oozes a hip, trippy, psychedelic swirl of a vibe. The characters—with their hairy legs and eyeballs for heads and vinyl records for bodies—are totally weird and out-there. Layered upon this is a mix of tracks (hip-hop, reggae, and punk) that reflect some of the different subcultures and genres of the Vans universe. And underpinning all these brand pillars and the illustrative masterclass is a fun, simple story about a skateboarding sharpie with big dreams and a bigger imagination.
