As Verizon knows, big plays take big vision. That’s why Verizon and the NFL are going long with the power of 5G and the announcement of a renewed 10-year partnership. In this epic sizzle, Hornet CD Corey Langelotti creates a tech-inspired, sports-influenced graphic design language that celebrates the Official 5G Network of the NFL. Integrating all-action VFX elements and clean & crystalline motion design, the video reshapes footage and visualizes the power of large data processing & split-second AI analytics—AKA, it’s a total touchdown.
According to Corey, "Our design challenge was to futurize traditional sports graphics, marrying grids, mathematics, AI, and cinematic NFL footage in a Swiss design-inspired visual language that complements Verizon’s style. Focusing on data related to the players, coaches, and fans, we built a sleek, modern system to illustrate the power of data and AI in changing the experience of the game."
