Successful brand transformations can only happen when every detail comes together in perfect harmony. Between Kroger's optimism, DDB & 360i’s ingenuity, and Hornet’s creative horsepower, the success of the brand transformation was down to both a shared vision of the macro and a fierce implementation of the micro. Supporting the collective vision was a production pipeline that ensured everything came together on schedule—but more than this, it all came together on brand.
Ever since, the partnership between Kroger and Hornet has only continued to strengthen and solidify. In astronomical terms, the Kroger-Hornet universe started with a Big Bang and has kept expanding since. There’s been a steady explosion of new characters, new narratives, and new directors. And yet bolstering all of this “new” is still the same old steadfast commitment to making brand work that’s truly “Fresh For Everyone.”