A campaign collaboration between Droga5 and Google to promote a new shopping service on YouTube. A series of themed type treatments made from various objects & materials were created, then styled and assembled.
Photography: Aaron Tilley
Kyle Bean is a UK illustrator, director, and set designer. He creates playful, concept-driven imagery for a variety of editorial and commercial projects as well as installations for fashion brands and events. Kyle’s work is usually characterized by a whimsical and meticulous reappropriation of everyday materials and handcrafted techniques which often straddle the boundaries between illustration, sculpture, and animation. Kyle particularly enjoys problem solving and developing witty, yet completely coherent, solutions to project briefs.
Kyle’s work, be it for Google or Verizon, Kinfolk or the Financial Times, is tactile and constructed by Kyle himself or in collaboration with a team. “We’re so used to seeing things that are created entirely within in a computer,” he says, “My finished work can be quite polished and graphic, but I like that in the creation of something tangible you see the imperfections, how elements are combined, how materials are used. It creates an inherent humor, a story, that we can all relate to.”