In this spot for DOTS, Kyle Bean takes viewers on a continuous journey through the "World of DOTS." Each room in this world is decorated with a different theme of DOTS patterns, and each environment ebbs and expands into the next one, showcasing not just the diversity of DOTS colors and designs but also the near-infinite universe of creative possibilities. Kyle’s idea was to let the DOTS product do the talking—or “showing”, rather.
“Since DOTS themselves are small tile-like pieces, I think it makes sense to really showcase the pattern-making potential of the product. I like the idea that we ‘reveal’ each room by way of walls and doors that open, slide or split apart to reveal the next room so the camera never necessarily needs to stop. Every room is completely made from DOTS.”
-Kyle Bean