In this film, Sander Plug imparted his indelible mark on Casper's 2019 promo films. Showcasing a full range of Casper products that can be delivered to one's doorstep, this short thrives on its sleek live action and contemporary set design. The visuals are crisp and clean, like a freshly made bed. The set is sophisticated and understated, like a Scandinavian-designed bedroom. The white palette and bright lighting bring to mind a slow Sunday morning, sipping coffee from a tangle of clean cotton sheets in a sunlit room... Or maybe that's just us?
The overall style and taste is distinctly Sander Plug and definitively perfect for Casper. In addition to the minimalist set design and thoughtful camera sequences, the beating pulse of the short is in the audio. Sander edited the promo film to the ticking of a clock, playing with a concept all too familiar with standard promo ads: 'time's-a-ticking.' Overall, the spot is simple, chic, and utterly attractive.
