The key to producing something with such intriguing subtext begins in the research phase. Yves dove deep into the history and customs of Indian pop culture and studied the actors extensively. He learned what resonated most in the previous campaign was the playful teasing between Alia Bhatt and her miniature lover. The reason is because this playful teasing tapped into the Hindi concept of "Masti." Masti—which roughly translates to "messing around"—thus became the central theme of this installment.