For the second time, Visible teamed up with Hornet director Andrew Myers to create a campaign built upon simple messaging and addictive visual vignettes. The goal was to continue to expose Visible as a fun, playful brand with a super easy-to-use service. This criteria was tailor-made for Andrew, as he thrives on creating visuals that are fun and entertaining as well as simple and straightforward... even if sometimes unexpected. The result is an upbeat harmony between visuals and script that makes Visible's message crystal clear.
The scenes depicted are bizarre but brilliant, quirky but completely coherent. They sneak up on you with unsuspecting charm and then hit you with a resounding "aha" thud. Somehow, through a totally random mashup of waffles, unicorns, crystal balls, and boxing gloves, Andrew is able to stitch together a series of scenes that not only weirdly make a lot of sense, but are also super fun to watch.
