CONTRAST IS KEY
In each of these films, there are two worlds: The Black Void in which the dubious practices of other egg companies are exposed in all their gray, sterile absurdity. Then there's The Vital Farms Turn in which sunlit pastures and happy hens spark a warm, welcoming contrast. It's this contrast that drives each film thematically. Boring becomes enthralling. Claustrophobic becomes free. According to Sander, "All elements across the design work together to heighten the relief you feel when seeing the final Vital Farms shots."
