The thing about trust is that it’s generally two-sided. For Leo Burnett and McDonald’s, they learned very quickly that Hornet could stand up to the demands of fast turnarounds and any variation of projects sent our way. Early on, the campaigns were made using stop motion animation. As the relationship evolved, the pipeline expanded to include more mixed media with 2D, 3D, CG, and even live action entering the creative fold. Whatever the ask, Hornet was ready and able to deliver in a variety of media.
On the opposite side of the trust spectrum, because both agency and client were confident the spots would hit the mark, our directors were given a level of creative freedom that allowed them to produce some genuinely exceptional work over the years.
To use an overused analogy, the relationship, like a fine wine, has become better with age. Somehow, the work has remained consistently timeless and good, and yet simultaneously it’s gotten better each time. Having a director like Peter Sluszka helps. He’s directed over 100 spots for McDonald’s and all along he has remained fully-committed to approaching each one like it’s new. The result is a series of films whose character work is staggeringly diverse.